CURRENT PROJECTS

2009-09-01T19:58:00.000-07:00

Social media
Without doubt this remains a fluid landscape but a critical one for marketers to understand and deploy effectively. More than any other issue, social media forces companies to adapt their ways of approaching a meaningful exchange and managing an on-going conversation that provides value and deepens involvement (when done right!). We’re scanning the “best of” principles and practices to help our clients benefit.

Shaping experiences in the moment.
Smart brands understand they need to be ever more compelling at engaging people in a competitive, short-attention span world. We think one way brands can do this is by giving people choices that help to shape their experience or ‘moment’ as it unfolds. Similar to Augmented Reality (but different) we're looking at mobile platforms and the prolific going-out-behavior of young 20 something’s as the starting point of our inquiry.

Wine – a category ripe for a shake-up
It’s stunning just how little change has been brought to the wine category. The selection at retail remains as dizzying as ever, and despite internet enabled smart phones that could be a resource, few people rarely use such devices in the aisle (based on our observations). It’s staggering just how many marketing techniques and tactics have not been extended into the marketing of wine, either. Lots of opportunity. And we shan’t mind if we have to take our work home with us.

Driving Insights

CURRENT PROJECTS